Who is Atheel?

Atheel Group for food and beverage is a leading quality provider of specialty bakeries & confectioneries complete with professional catering solutions. We supply and deliver our products to individuals, homes, institutions, companies, cafes, and catering companies to fulfill customers’ personal and business needs regardless of quantity

Our Journey

Since our establishment in August 2018 as one of Al Khobar and Dammam’s bakeries & pastries manufacturers in the Kingdom of Saudi Arabia. Atheel has since specialized in producing bakeries & pastries with the highest standards of quality, innovation, and dedication. Our wide selection of delicious products, from cakes, bread, pastries, and more, has become our company’s best-kept secret, earning us a wide-spread reach and awareness in the market along with over 60 branches and the growth of notable brands such as Donutry & Shawarma Hlayel.


To field a varied roster of well-known brands that provide quality products and services to their customers.


Continue to train, reiterate and innovate to set new customer experience standards in the fields our brands operate in.

Our Values

We operate on a set of ideals that help guide us towards success


We believe in honesty and transparency in all our actions


We believe in honesty and transparency in all our actionsMutual Respect is the basis upon which we build our relationship with customers


We continuously aim to introduce new and creative methods to advance our work


Cooperation and delegation are the keys to any complex set of problems

Customer First

We aspire to constantly meet and exceed client expectations


Stagnation is not an option for Atheel, consistent growth is crucial to success
“Atheel food & beverage is the byproduct of over 30 years of experience in the global F&B sector, launching as the food & beverage manager at InterContinental Hotels Group, then as the Operations Manager at the global franchise Ruby Tuesday, and finally as General Manager at the Ramada Encore Hotel in Kuwait.
We took this expertise to the F&B sector’s talented and professional staff in the Egyptian market, where our focus was providing innovation, professionalism, and above all else, quality!
This is why we began Atheel’s production line in the 3rd Industrial District of New Cairo, manufacturing a line of bakeries, pastries, and doughnuts that provide exceptional quality befitting Egypt’s development in the food & beverage sectors.
We’re proud to share that there are many more projects in the development pipeline, but as of this moment, Atheel stands ready to provide the quality bakery standards desired in the Egyptian market”

Adel Kayed

CEO & Partner of Atheel Group

We Are Honored To Be One Of The Top Rated Bakeries In The KSA & Egypt!

Atheel Group is proud and honored to have served the Kingdom of Saudi Arabia’s market for more than 19 years. We are committed to providing the highest quality products & services and making our community a better place through various supports, actions, and activities.